How can I make the best use out of my personal brand photographs?
Personal brand photographs are a great way to take your brand to the next level and boost engagement. So, if you have already done a personal brand photography session or are in the process of booking one, then it’s important to think about how you can maximise the returns.
If you are not sure and need assistance, then you don’t have to worry as I am going to share a few ideas on how you can make the best use of your personal brand photographs.
Many business owners often use old headshots and blurry images on the website just for the sake of updating them. This practice must be stopped right away. If you have just finished your branding session, then updating high-quality photos on the website should be your top priority. Having quality images that are appropriately sized leaves a good impression on your customers. When you include them on the website, make sure to place them strategically, so it makes logical sense.
Instagram and Facebook
It is not essential to make your presence count on all social media networks. What’s important is to maintain a consistent presence across the platforms you are using, even if they are limited to two. Research has shown social media posts that include images of the business tend to gain more attention from the audience than those that don’t. Depending on your business strategy, you can use pictures for paid marketing campaigns and generic posts on Instagram and Facebook. It’s not just essential to post many images to reflect your brand but also adequately sized that are visible on different devices. An image that is too small may look poor in quality, and one that is too large can end up being compressed too much. It can leave a bad impression on your customers. So, as a rule, make sure to follow the guidelines as stated by the social media platforms.
In a competitive business environment, it’s important for business owners to be proactive with high-quality marketing materials. Whether your product is in a digital or a physical format, having specific images to use when creating marketing campaigns is essential. These images can be used in brochures, promotional material – online/offline, ad campaigns, etc. Depending on your product or service, you may use various branding photos to help communicate your message to your customers.
Magazine and newspaper articles
You may be required to share the images along with your biography if you are following a PR strategy to boost the growth of your business. To save your time, money, and efforts, in the long run, I advise you to have a headshot captured and a photo with your team members. The image you choose should depict your brand’s professionalism, accuracy, and worthiness. Always be prepared to make the best impression on your target audience.
Use beautiful images to captivate the emotions of your customers. You can use your brand photographs for eCommerce platforms and traditional photos to help people engage, identify, and trust you and your brand personality.
There are several areas of marketing that become effective by using customised photos designed with the brand theme, colour, and tone of voice in mind. You can use high-quality pictures while creating email marketing campaigns. These are the most effective form of communication where you constantly update your customers with new offers, benefits, upcoming news, and launches you have in the pipeline. Having a variety of photos will help you market yourself and your business. It will help you stand out and share a unique voice while interacting with the customers.
If you have not started using Pinterest yet, it’s time to start now. It is a great platform used by millions of customers worldwide. Get great personal brand photographs captured and have them updated as the graphics on Pinterest.
The best way to introduce yourself to your ideal client is through the pricing guides. Show a photo of yourself from the branding session, and for this, you can include pictures from behind the scene imagery or some lifestyle shots.
A personal branding session is the best strategy to create a lot of engagement for your business in a short period. These are my favourite and tested ways to use your personal brand photographs for maximised gains and much more. If you are looking for a personal brand photographer in Kilkenny and Tipperary or need assistance in understanding more about it, let me know, I would be happy to assist you.
To find out more about my personal branding photography sessions, you can read more here